Helena Palumbo

PhD candidate at Universitat Pompeu Fabra in Barcelona. Specialization: Marketing & Consumer Behaviour. Expected completion: Fall 2026

I am a consumer behaviour researcher who uses laboratory, online, and field experiments to study how marketing and social marketing can foster sustainable behaviour and social well-being. Alongside my research, I have extensive teaching experience at both undergraduate and graduate levels and have received two teaching awards. Before pursuing a career in academia, I spent a decade working in industry in marketing and sales roles.

Research Interests: Consumer Behaviour, Marketing, Social Marketing, Sustainability, Dehumanization and Objectification, Judgment and Decision Making, Choice Architecture

ORCID &  Google Scholar

Contact: helena.palumbo@upf.edu